This week someone told me:
“I wonder who your audience is. I know it isn’t me.”
Wow. Okay. I could take it all personal or I could be Brave.
And laugh.
Because really, there is so much truth {for all of us} in those words.
We can spend our time talking or writing or texting or emailing or tweeting or singing or dancing or drawing or whatever other form of communication you can think of to people who just aren’t going to get it.
Ever.
And that is okay.
I am not doing whatever it is that I am doing for everyone to GET.
The most important thing to remember when you are Living Life, whether it is in the kitchen or in the office or in front of a computer screen or in front of a canvas or in front of a washing machine or a friends couch or the Starbucks drive thru-
KNOW YOUR AUDIENCE.
Who is this for?
What is this for?
Who is supposed to benefit here?
Is my audience getting something out of this show?
{and remember the show could be the making of pb&j or trying on shoes at the department store or handing a bill to the cashier at the goodwill or saying hello husband when he walks in the door or you at the PTA meeting or telling your child ‘go to time out’ for the 18th time this hour}
Now, think about it, how are you engaging with your audience?
Are they responding?
Are they responding in the way you were hoping?
I am not saying be something besides your authentic self- but think about the work you are doing, creating. Is it reflecting your values, your point?
For me, regarding this little comment, it was about a piece of writing. One I am proud of. One I believe has power to the audience it was designed for.
Not everyone is my audience though.
Ever, really. In this situation my audience {for the writing piece} would be 16 year old girls. The person giving me feedback was a 50 year old man.
Know your audience. See things through their eyes, their hearts.
And do your very best for them.













